FDOT:
Sunpass.

Introduced in 1999, SunPass is Florida’s Prepaid Toll Program. Our multi-pronged rebranding efforts initially included packaging, out-of-home media and collateral materials. But as many Florida toll roads converted to all-electronic, no-cash tolling, we were tasked with helping launch SunPass PRO. SunPass PRO allows nonstop travel on toll roads in 18 states, so drivers can pay tolls automatically from Florida to Maine and west to Illinois with one account. We produced :30 spots featuring bright, colorful graphics for both digital and broadcast use. Our creation of a full library of original illustrations helped integrate the branding impact of the overall campaign, including television, digital video, digital banners, out-of-home media, streaming audio and customer emails, not to mention Florida Welcome Center elements.